In celebration of Pride month, Converse welcomes international pop star and philanthropist, Miley Cyrus, to the brand as an ambassador of the YES TO ALL campaign to support LGBT+ youth and equality.
Through her Happy Hippie Foundation, Cyrus rallies for young people to stand up against the injustices that face LGBT+ youth today. In the same spirit, Converse says YES TO ALL, standing with youth, freedom of expression, and the belief that whatever gender, sexual orientation or identity, everyone should feel free to be exactly who they are.
This year, a percentage of proceeds of direct sales from the Converse Pride Collection will support RainbowYOUTH, a charitable organisation dedicated to helping young queer and gender diverse (LGBT+) people up to the ages of 27, as well as their wider communities. The 2017 Pride Collection is a limited-edition collection of the iconic Chuck Taylor All Star and Chuck Taylor All Star ’70 — designed to celebrate the LGBT+ community with bright colours and bold details.
“The Happy Hippie Foundation was created to stand up to the injustices LGBT+ youth face on a daily basis in the world today. Working with Converse as an ally in this movement means the world to me,” says Cyrus. “Converse champions youth and how important it is to give every young individual the ability to raise their voice and define their culture. I’m excited to work alongside a brand that shares both my values and style.”
Davide Grasso, Converse CEO & President, adds, “an icon in her own right, Miley provides an incredible voice for the youth of today. We are honoured to stand with such a strong advocate for the LGBTQ youth communities and together encourage the world to say Yes to All. This is just the beginning of what will be an exciting partnership with Miley.”
The Converse Pride Collection launched on 2 June exclusively at Converse Stores, www.converse.com.au, Pat Menzies and selected WORLD brand stores. For more information on Converse’s YES TO ALL program, visit www.converse.com.au/yestoall.