Please contact the sales team on 09 92 92 929 or email: Advertising@gayexpress.co.nz if you would like a campaign solution tailored to your business and budget.
express is New Zealand’s only gay and lesbian magazine, published every two weeks since 1992.
It has a strong reputation for the quality and independence in its news, reviews, interviews and social reporting.
With 500 issues published and the 20th year of publication this May, express is to date the longest-running, (and now the only) gay, lesbian, bisexual and transgender (GLBT) publication in New Zealand.
express is enjoying a record circulation and readership, which positions it unquestionably as the key publication to reach the educated, influential and affluent gay and lesbian market throughout New Zealand.
express is also accessible through more channels than ever! Along with a wide range of national distribution outlets, it is available online.
Upcoming Issue Themes
expresspublish each of its 25 issues per year with an overall theme. Below is a list of upcoming themes for the rest of this year. Click on the image to find out more about each issue.
express is the only professional publication in New Zealand aimed squarely at the whole gay and lesbian market. It has a full time professional editor, designer, business development manager, administrator and accountant, plus a large and varied editorial support team and a troupe of professional photographers.
With its wide circulation among many key audiences – including industry leaders, politicians, policy makers – as well as the GLBT community, express has frequent access to and interviews with key political, business and opinion leaders that would be unobtainable in most other countries.
Advertising with express: Key Benefits
Just one media outlet is all you need to reach and dominate New Zealand’s premier gay and lesbian
market – a unique opportunity to reach 50,000+ affluent, educated high spenders through both print and web.
express is seen as a professional and successful publication – an ideal environment for your advertising.
express is printed on high quality paper stock with vibrant colour printing and is published at two-weekly intervals.
Advertising within the magazine combined with a website component allows saturation to this niche market.
express has a loyal readership and offers a unique inclusive environment for both readers and
advertisers unobtainable in other print, broadcast or electronic media.
express offers a design service for advertisers from a senior creative designer with advertisng agency experience.
Advertising with express: Opportunities Available
express offers a wide variety of opportunities to advertisers, and prides itself on being able to customise a campaign to suit all budgets and requirements. Key opportunities Include:
- Specialised advertising packages specifically developed for your business – combining both print and web media
- Options of glossy and other quality stock
- Exterior wrap of the whole paper
- Section sponsorships
- Double page display advertising
- Giveaway offers
- Specific placement positions
- Advertorial and promotional articles
Advertising with express: A Very Attractive Market
The New Zealand gay and lesbian market is a big niche market for marketers of a whole range of consumer goods and services – particularly when the key “leading edge” group – those early adopters – need to be communicated with.
They are young, urban, employed and highly educated individuals.
They are also affluent and discerning – as well as being big spenders on airline travel, telephony, autos, literature, music, the arts, apparel, food and beverage, furnishings and other home improvement items.
SOURCE: Audience Research Consultants Ltd readership survey.
Advertising with express: Reader Loyalty Through Inclusiveness
express offers unique levels of audience loyalty which extends to advertisers. Over 70 per cent of readers say they support advertisers in express – imagine what percentage say they support advertisers in daily or suburban newspapers?
Many advertisers initially believe the gay and lesbian market can be reached using mainstream print media. However, only 63 per cent are reached by a combination of every daily newspaper in New Zealand.
Readership patterns confirm readers’ special relationship with express – with an average issue readership time of 36.5 minutes, an average issue being picked up 3.6 times and almost all issues being picked up and read.
Advertising with express: Rapid, audited circulation growth
express circulation keeps growing and growing! An ABC audited circulation also means you can rely on express to deliver your advertising to the numbers claimed.
Advertising with express: Summary
The gay and lesbian market in New Zealand is made up of highly educated and affluent individuals, characteristically those “early adopters” marketers place a high priority on reaching and influencing.
And almost uniquely, this top niche market can be reached by using just one media outlet, express.
Note special pricing can be obtained for multi-issue campaigns, and where advertising on this website www.gayexpress.co.nz is also included.
Our many happy and long term clients can testify to the success they have had by using express. Want to fill a jumbo jet – or perhaps something smaller? We can customise a campaign to produce results for you!